http://ow.ly/lp5K If Arianna is Right The Current Efforts to Create A Paid Content Option Will Fail
Ah, well, Arianna is probably correct in saying consumer habits have changed and that the barely hidden effort underway to consolidate media into a sort of pay-for-content union will fail.
It is hard to work out the economics of any effort top monetize a Web operation.
My own musing is that the only way a paid option will work is if it relates to all Web content, rewarding the originators of content according to a highly complex formula determined by a CSPAN-like panel. Uncompensated content would be paid for by a Web wide charge required of all ISPs. In other words, Roadrunner (my ISP) would charge me so much a year and that money would go into a pool to reward ALL uncompensated content on the Web.
The complex formula would reward The New York Times and its paid reporters vastly more than it would reward an aggregator or a blogger who opines on the news and runs excerpts of it. Static information sites such as theological or philosophical archives would be rewarded at a different rate than sites in these fields which had a good deal of original content, daily updates and so forth.
My premise is that everything will ultimately be done online. Some things will support themselves with ads. Some things with fees. The areas that are not adequately compensated at present — the blogosphere, the news providers, Huffington Post writers like me — would receive from the global pool.
Clearly this ISP related micro-payment model would need to weight things like traffic. inbound links and so forth, somewhat in the way Google creates its iffy but important page rank. We need something universal, intelligible and fair.
I see no other way to proceed.