Smile — even when you say something serious. Smile before and after.
Do not refer to Trump by name.
Call him “My opponent” and always smile after you say it.
Asked to say why you no longer call him by name say you have a name for him but it is not fit for, um, general use. Maybe in the debate.
This should become a social media sensation.
If it does become a sensation, say “I am sure there are lots of candidates for the right name.”
This campaign has been about name-calling. I am about winning. And being the President of everyone.
Get some of the folk who did stuff for Barack to do the same for you.
Say you would welcome Ivanka into your administration.
Visit the Pettus Bridge in Selma with John Lewis. Very low key.
Visit Bush 1.
Meet with Bernie and Elizabeth and three supportive billionaires in Zucotti Park and propose a study of Universal Basic Income to replace most entitlements. A five year investigation with the goal of major reform. Note that UBI has support on all sides. (Option — Drop some Wall Street speech texts.)
When you are ahead in the polls, smile. Nod. Say we intend to win. No further comment. No grandstanding. When behind say, Who says? (Smile either way)
At debate note that he (no name, remember) was called a fraud by Mitt. Why?
At the debate, ask why he insulted John McCain. Why? (Smile)
At the debate, say you assume Lester will ask him about his tax returns.
At the debate, ask him about his record of hiring.
Hold a press conference at the gate of his palatial Florida estate.
Add to the name of your campaign to STRONGER TOGETHER — A BETTER WAY
Put kids in your ads talking directly to voters.