One
Smile — even when you say something serious. Smile before and after.
Two
Do not refer to Trump by name.
Three
Call him “My opponent” and always smile after you say it.
Four
Asked to say why you no longer call him by name say you have a name for him but it is not fit for, um, general use. Maybe in the debate.
Five
This should become a social media sensation.
Six
If it does become a sensation, say “I am sure there are lots of candidates for the right name.”
Seven
This campaign has been about name-calling. I am about winning. And being the President of everyone.
Eight
Get some of the folk who did stuff for Barack to do the same for you.
Nine
Say you would welcome Ivanka into your administration.
Ten
Visit the Pettus Bridge in Selma with John Lewis. Very low key.
Eleven
Visit Bush 1.
Twelve
Meet with Bernie and Elizabeth and three supportive billionaires in Zucotti Park and propose a study of Universal Basic Income to replace most entitlements. A five year investigation with the goal of major reform. Note that UBI has support on all sides. (Option — Drop some Wall Street speech texts.)
Thirteen
When you are ahead in the polls, smile. Nod. Say we intend to win. No further comment. No grandstanding. When behind say, Who says? (Smile either way)
Fourteen
At debate note that he (no name, remember) was called a fraud by Mitt. Why?
Fifteen
At the debate, ask why he insulted John McCain. Why? (Smile)
Sixteen
At the debate, say you assume Lester will ask him about his tax returns.
Seventeen
At the debate, ask him about his record of hiring.
Eighteen
Hold a press conference at the gate of his palatial Florida estate.
Nineteen
Add to the name of your campaign to STRONGER TOGETHER — A BETTER WAY
Twenty
Put kids in your ads talking directly to voters.